Aryna Sabalenka and Jannik Sinner may not have been the only winners of the US Open. The distinction can also be shared with the Honey Deuce, the tennis tournament’s signature cocktail that was as much a character in this year’s event as the players themselves.
Sales of the pink cocktail have been revealed by Fox News Digital, as the drink has surged in popularity after being sampled by superstars.
Retired Grand Slam champions serena williams and American pop star Taylor Swift are just some of the celebrities who recently flocked to the Arthur Ashe Stadium in Queens, New York, to play tennis and sip Honey Deuces.
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Swift was spotted drinking a Honey Deuce during her performance with the Kansas City Chiefs tight end and boyfriend Travis Kelce In the men’s final on Sunday.
The Honey Deuce, the signature cocktail of the U.S. Open, has been tasted by celebrities such as pop star Taylor Swift, Kansas City Chiefs tight end Travis Kelsey (top right) and retired tennis star Serena Williams (bottom right). (Grey Goose; Timothy A. Cleary/AFP via Getty Images)
The people behind the US Open X account shared a photo on the platform Swift’s Holding out a beverage, the caption read, “Taylor Swift is getting the full US Open experience!”
Williams attempted vodka-infused cocktails He sampled it for the first time a few weeks ago and shared his thoughts on social media.
Williams can be heard saying “this is good” in the video, which has been viewed more than 586,000 times on TikTok.
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It’s estimated that more than 556,000 Honey Deuces were sold at this year’s tournament, a representation of Grey Goose, the official provider of the vodka. US Opentold Fox News Digital.
That number equates to approximately $12.8 million in sales from Honey Deuce alone.
“We are thrilled to have exceeded our goal this year, with over 550,000 Grey Goose Honey Deuce cocktails sold,” Aleco Azqueta, Grey Goose’s vice president of marketing for North America, said in a statement to Fox News Digital. “You truly can’t say you went to the US Open without a Grey Goose Honey Deuce and this year that was more evident than ever.”
Chris Studley, the USTA’s managing director of event services, told Fox News Digital that about 460,000 Honey Deuces were sold at the 2023 US Open, generating about $10.1 million in sales.
It’s estimated that more than 556,000 Honey Deuce cocktails will be sold at the 2024 U.S. Open, far surpassing 2023 sales. (Nathan Congleton/NBC via Getty Images)
But back then, the drink cost $22. In 2024, the price of the Honey Deuce will rise to $23.
“Like other sporting events that have their own signature cocktails, the Honey Deuce is the signature cocktail for the U.S. Open,” Studley said, calling it “a great drink for the summer.”
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Since it’s a summer event, the weather may have also been a factor in boosting Honey Deuce sales.
“It was probably the best season for the U.S. Open in years,” Studley said.
The endorsement of the celebrities in attendance wouldn’t hurt either.
Taylor Swift and her boyfriend, Kansas City Chiefs tight end Travis Kelce, were all smiles while attending the US Open tennis tournament. Swift and Kelce were spotted drinking Honey Deuces during the men’s final on Sunday. (Kena Betancur/AFP via Getty Images)
“It just reinforces the hype around it,” Studley said. “I mean, you have your Official Cocktail for tournaments, and then you see a celebrity drinking it and it inspires people to try it.”
Studley said this was the first year Honey Deuce had its own merchandise, such as shirts and hats.
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He also pointed out that stays at the US Open are “much longer” than other sporting events such as football or basketball.
“It’s not uncommon to find people who have been there for over seven hours,” he said.
Nick Mautone, a mixologist and hospitality industry consultant who once served as a brand ambassador for Grey Goose, spoke to Fox News Digital last month about how he created the inspiration for the viral drink during the early days of social media in 2006.
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The New York native, who now lives in Seattle, said he was on his way home when he stopped to pick up a few items for a dessert salad he wanted to make for his guests. Grocery List were honeyed Watermelon balls.
“Suddenly there was lightning and I said, ‘Oh my God, these look just like tennis balls,'” Mautone said. “So, from that moment on, I knew this was a non-negotiable decoration.”
The Honey Deuce is the signature cocktail of the US Open. It is the brainchild of mixologist Nick Mouton. (Nathan Congleton/NBC via Getty Images; Nick Mautone)
Mouton first worked with “a few versions” of the cocktail, including one version using blackberry liqueur, and then decided on the final recipe.
It consists of Grey Goose vodka, fresh lemonade, a “drop” of Chambord Black Raspberry Liqueur, and, of course, Honeydew Melon Balls.
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Mouton said the goal was to avoid creating “too much” risk. Complex drinks So that bartenders can serve it without getting disappointed.”
“Look, it’s become a cultural icon,” Mautone said.
For those who missed out on the Honey Deuce, it’s not going to end anytime soon, Studley said.
He said, “Honey Deuce will be back”, and confirmed its return in 2025.
