as the world celebrated world tourism day Yesterday, a quiet revolution was going on. From the pristine beaches of Bali to the vibrant streets of Medellín, a new breed of travelers is redefining the industry. Gone are the days of mindless mass tourism; Today’s explorers crave experiences that not only enrich their lives but also preserve the planet. The figures show: sustainable tourism It now accounts for 25% of global tourism, generating a staggering $338 billion annually.
The global sustainable tourism market is booming! In 2023, it was valued at $2.73 trillion and is expected to reach $9.17 trillion by 2032, growing at a remarkable rate of 14.4% per annum.
According to the National Strategy for Sustainable Tourism issued by the Ministry of Tourism, Government of India, ‘Sustainable tourism is tourism that takes full account of its present and future economic, social and environmental impacts, addresses the needs of visitors, industry, . The environment and the host community.’
This seismic shift has prompted destinations to rethink their strategies. Bali’s single-use plastic-free movement has reduced waste by 70%, while Costa Rica’s eco-lodges and sustainable agriculture initiatives support local communitySweden’s “Visit Sweden” campaign boldly promotes carbon-neutral travel. These pioneering efforts are paying off, with 80% of passengers now giving priority eco friendly housing And 70% are looking for locally sourced food and drinks.
Dr. Taleb Rifai, former UNWTO Secretary-General, said, “The industry has reached tipping point.” “Travelers are demanding more responsible practices, and destinations are responding,” he said.
initiative like india responsible tourism The awards and EarthCheck certification are setting new standards for sustainable tourism. Tourist destinations in India are keen to adopt sustainable tourism. Gaurav Pokhriyal, Executive Vice President, Human Resources at IHCL, said, “Through our ESG+ framework, Pathya, IHCL is committed to contributing to society with an integrated approach that promotes sustainable growth and positive impact. 43 Hotels Now working on 100% green.” Energy, the portfolio currently sources 37% of its electrical energy from renewable sources, with a target to reach 50% by 2030. Other sustainability initiatives include recycling 48% of waste water and implementing mitigation plans for hotels in water-stressed areas. Have eliminated single-use plastics, introduced biodegradable packaging and 343 across 146 locations in India. Installed EV charging stations, promote guest experience initiatives like ‘Energize’ green meetings, provide responsible solutions for corporate functions.
Lonavala’s popular Amarja Hills has hired over 150 local staff, ensuring tree planting and conservation of the environment, as well as incorporating solar panels and windmills in some of its villas. “At Amarja, it is not only about giving travelers a beautiful experience, but also about being responsible towards the environment and local communities. It is about ensuring that this place prospers for generations to come At our villas, we are committed to preserving the natural environment that surrounds us by using sustainable practices that reduce our footprint. We help empower local communities by hiring local staff from Pavana and Lonavala. also believe in, and by blending luxury with sustainability, we ensure that every stay not only provides an unforgettable experience, but that also contributes to the protection of nature and supports the livelihoods of those living there. who call this region home. We also prioritize sourcing local, organic products for our kitchens and partner with local suppliers and artisans to reduce our carbon footprint,” says Manoj. Saini, Owner Amarja Hills.
Devendra Parulekar, owner of SaffronStays, revealed that his villas and homes “have been carbon-friendly since day one”. “There is no carbon footprint of adding new rooms! Not a single new brick is being laid, or even a bag of cement is being opened! This makes the home stays and villas on offer earth-friendly. The staff too, Most come from the hinterland and hence generating respectable means of livelihood for them, makes the model extremely sustainable on all fronts.”
As the travel landscape continues to evolve, one thing is clear: responsible tourism is no longer a niche, but the norm. As Naresh Rawal, senior vice president, Resort World Cruises, says, “Travel is more than just visiting new sites and destinations; it’s living an experience that takes us out of the normal hectic routines of our lives. “Expands the horizons of what’s possible.” , and connects us to the world in meaningful ways.”
