Ghazal Gupta: The unknown brand behind India’s luxury couture.

Ghazal Gupta: The visionary behind India’s leading couture brand
In the dazzling world of Indian fashion, Ghazal Gupta has carved a unique niche as one of the most innovative and influential couture designers, known for her luxurious, handmade womenswear. With a journey that began in 2015, his label now stands as an icon of sophistication and timeless elegance.

Hyderabad’s hidden fashion gem in Banjara Hills

Inside Creative Heaven
At Ghazal Gupta’s couture studio, creativity and innovation flourish in an environment of vibrant energy and meticulous focus.Mannequins clad in luxurious clothes stood next to walls decorated with intricate drawings, showcasing the evolution of their Indian textile designs. The studio buzzed with collaboration, as Ghazal personally led his team of over 400 artisans, fostering a culture of continuous learning and creativity. Amidst the organized chaos of her desk, fashion dreams are realized with precision, passion and unwavering dedication, each piece reflecting her commitment to handmade couture and luxury womenswear.

Ghazal Gupta Hyderabad Store with Pinky Reddy and Namrata Shirodkar

Exclusive interview with Ghazal Gupta: Insight into his creative process.
Q. What challenges did you face while starting your career at a young age?
A: Starting at an age when most children were full-time students was unusual in those days. Even I wasn’t sure how things would turn out. There were many challenges, including but not limited to resources, finance, guidance, etc. Still, I believe what drew me to it was my belief in myself, perseverance, and joy in doing whatever I did.
Q: Can you tell us how your career started and what the journey has been like so far?
A: I started packaging wedding accessories as a one-man job and soon fell in love with the craft. Soon, I was designing trousers for others, and soon, we grew into a team of over 400 artisans with a shared vision of bringing ideas to life by enriching the lives of everyone who touches the product. Were united by a vision, which was once an idea, somehow.

fashion designer gazal gupta

Q. How has your passion for creativity shaped your life and organization?
One. Creativity, at its core, is a call for those who refuse to conform to existing standards. The innate desire to see the world differently gives rise to the courage to create something new. At Ghazal Gupta, it is our guiding principle that we strive to bring something new and undiscovered every day.

Malaika Arora in Hyderabad with top fashion models wearing a copy of Ghazal Gupta

Q: What sets your designs apart?
A: We are committed to taking inspiration from within. In my experience, when you stay true to your ideas and honor them, you start to see design everywhere. Inspiration flows naturally, and what you create becomes a reflection of that sincerity. This authenticity ensures that each design is original and unique, which I believe is what sets one designer apart from another.
Q: How do you stay informed about the latest trends?
A: It’s hard to stay uninformed, but the challenge lies in navigating the overwhelming flow of information. Instead of getting lost in the noise, I focus on eliminating distractions and asking the right questions. In today’s world, knowing what questions to ask is often more valuable than having all the answers.

Ghazal Gupta Spring Summer Collection 2024

Q: Can you tell me about a particularly successful design or collection you have created?
A: was one of our most successful collections Couture The line that marked a turning point for us. Traditionally, we focused on hand embroidery, but this collection involved merging prints with couture, which was different from our usual approach. Stepping out of your comfort zone to blend these elements was a bold move, and the results were extraordinary. I am particularly proud of this collection as it represents a transformational change in our design DNA and demonstrates our ability to innovate while remaining true to our craftsmanship.

Gauhar Khan in jacket lehenga

Q: How do you balance creativity with commercial feasibility in your work?
A: By ensuring that our designs address a real need and align with the right market fit, we find that product relevance naturally leads to business success. Focusing on product, place and price helps us create designs that are both innovative and commercially viable. When the product meets these criteria, it automatically becomes commercially successful.
Q: What are some common misconceptions about your field, and how do you address them?
A: That it’s all about glamour. In fact, it is like any other job and involves significant hard work, especially on the business side. This aspect often involves tasks that may seem simple but mastering these “boring” tasks is important for success.
Additionally, there is a perception that the high price of couture means you have to make extreme sacrifices to afford it. We address this by ensuring that although couture is an investment, it should not be excessively expensive.

Global superstar Diana Panty in resort look

Q. Your work has been proudly endorsed by famous people bollywood celebritiesInfluential people, and some of the most famous personalities in the industry. Can you elaborate on some of the collaborations?
One. We are so grateful when celebrities choose us, because each of them has an inspiring story, and we are proud to be a small part of it. This is especially true in our Bollywood collaborations, where we have had the honor of working with some of the most talented individuals in the industry.

Malaika Arora Khan in Ghazal Gupta lehenga for a show in Hyderabad

Q: Despite not participating in mainstream fashion shows, how do you navigate the industry?
A: Our label, which started in 2015, is backed by extensive experience that started when I was just 14 years old. While people can only look at labels now, I have spent almost two decades building my craft and understanding the industry.
We are committed to continuous improvement and exploration of new opportunities domestically and internationally. While I am open to future participation in Fashion Week, my continued focus is on providing the best experience for my customers.

Indian Clothing New Collection

Q: Can you give us an overview of your brand milestones and upcoming projects?
A:

Mumbai Luxury Couture Fashion Store in Kala Ghoda

Q: With travel restrictions and global shutdowns in 2020, what inspired you to expand outside Delhi?
A: When we first launched our website during Covid, the data we collected from our online engagement was eye-opening and demonstrated a strong demand across India. This clear and compelling data inspired us to open a store in the next largest city – Mumbai.

Question: How was your experience of opening Hyderabad showroom in April 2023?
A: It was a dream, I didn’t even dream it, yet it came true. Conceptualizing and launching the Hyderabad flagship store in just 90 days was such an intense and gratifying experience that it still feels like a dream. I think, it is the love of all the lovely people of the city that made this happen and made us the talk of the town. All I can say is, thank you so much! And we are proud of our Hyderabad flagship store.

Q: How did you manage to excel in the fashion field despite not having a traditional background?
A: I believe that true education comes from applying knowledge practically. The knowledge gained or the book read is nothing without the application of the knowledge gained from it. I am a person who is always curious. I believe that this innate ability to immediately apply what I have learned has impacted my professional journey in a positive and satisfying way.

Mouni Roy wore Ghazal Gupta lehenga for Bollywood show

Q: What are your thoughts on sustainability and ethical practices in fashion?
A: Both are very dear to us. We use upcycling techniques when incorporating trinkets and accessories into our designs to make the most of material waste generated during manufacturing. We ensure that almost nothing or very little is wasted and maintain a sustainable approach throughout our process.

Shilpa Shetty in the most vibrant saree by Ghazal Gupta

Ghazal Gupta’s journey from a young trousseau designer to a recognized name in the Indian textile industry has been nothing short of remarkable. With her passion for innovation and craftsmanship, she continues to redefine luxury fashion. As she looks to the future, her commitment to sustainability, ethical practices and pushing creative boundaries ensures that her brand will continue to be at the forefront of both Indian and global fashion.
Do you want to know more about Ghazal Gupta’s exquisite couture designs? Visit her website or follow her journey on Instagram.
Instagram: https://www.instagram.com/gazalguptacouture
Website: www.gazalgupta.in