Cricket fever has engulfed the world as fans eagerly wait for the ICC T20 World Cup 2024. But in an ever-evolving sports spectatorship landscape, where are cricket fans actually headed?
According to Tamasha Insights in Pulse Sports’ fortnightly ad recall audit report called Gamma360°, viewership records through 2023 show that the digital sphere has emerged as a major force in cricket viewing, surpassing the traditional bastion of television. is challenging, while offering advertisers a unique opportunity to engage with them. The target audience was like never before.
While there are approximately 120 million active internet users according to pta.gov.pk, the cricket digital reach based on ‘Unique Cricket Viewers’ who watched the ICC World Cup in 2023 on digital platforms stands at 32 million. Meanwhile, the total TV reach was 150 million indicating a ‘perceived cricket reach’ of 150 million, but ‘actual cricket reach’ is only 33 million.
Interestingly, the report revealed that ad-supported streaming platforms offer an attractive proposition to cricket fans, providing free access to live matches, highlights and analysis. This accessibility, coupled with the absence of subscription fees, makes digital platforms highly attractive to a wide range of audiences, contributing to their growing hold in the digital sphere.
Both male and female segments of cricket audience are transitioning from traditional TV to digital platforms. However, men are leading this change, driven by higher smartphone penetration rates and a greater willingness to adopt digital channels for their cricket-watching experience.
With every passing year, we are seeing an increase in the number of streaming platforms offering live cricket coverage, meeting the growing demand for access to the game anytime, anywhere.
So, what’s the game plan?
Amidst the excitement of match day, a player stands in the digital arena: pageant,
With its innovative approach to content delivery, the digital platform has emerged as a leader, capturing the hearts and minds of cricket fans and redefining the way audiences engage with cricket. The platform offers a seamless streaming experience that caters to the diverse preferences of fans.
The shift from traditional television to digital platforms has been swift and decisive and Tamasha has been at the forefront of this revolution. Through its user-friendly interface and comprehensive coverage of cricket matches, Tamasha has become the preferred destination for fans seeking live action, analysis and behind-the-scenes insights.
But the impact of Tamasha goes beyond mere viewership. By leveraging the power of digital platforms, Tamasha has created a vibrant community of cricket lovers, fostering a sense of belonging and camaraderie among fans.
From live chat features to interactive polls and trivia sessions, Tamasha truly delivers an immersive experience that keeps fans coming back for more. Moreover, the allure of digital engagement is not limited to mere audiences.
pageant insight report It also found that compared to digital platforms, TV commercial broadcasts cost twice as much to reach only half the audience. Brands can optimize their marketing spend and increase audience reach by incorporating digital mediums into their communication mix.
Digital platforms like Tamasha provide cost-effective advertising solutions and unparalleled reach, ensuring brands can connect with diverse and wide audiences across the globe. The adoption of digital channels allows brands to achieve greater ROI and efficiency in their advertising campaigns, which is in line with the preferences of today’s consumers, who are increasingly turning to online platforms for content consumption.
By leveraging your digital presence, pageant Offers advertisers a cost-effective alternative to traditional television advertising. This not only allows brands to stretch their advertising budget but also provides greater flexibility in targeting specific audiences with precision.
The spectacle provides a competitive edge, providing a platform for brands to amplify their message and stand out from the crowd amid exciting cricket matches.
Considering factors such as streaming quality, product features and consistency in cricket tournament covering played a key role in the choice of digital platform, Tamasha topped the charts. 96% viewership for Asia Cup and 77% for ICC World Cup ’23, A platform that supports ad-free streaming and is user-friendly and loaded with exciting features. This seems to be a beneficial thing for cricket lovers.
In the interesting game of cricket and advertising, pageant One of the best players to watch, he is set to capture the hearts, minds and screens of cricket fans around the world. So, join the revolution, embrace the digital age, and experience the magic of cricket like never before, only on Tamasha.
