Former President Trump’s campaign is dismissing the effectiveness of President Biden’s latest aggressive ad highlighting Trump’s recent criminal conviction and firing back, saying it’s an “irrelevant” issue to ordinary Americans.
“The Biden campaign has spent nearly $80 million in paid advertising on issues irrelevant to the everyday lives of the American people,” Trump campaign press secretary Caroline Levitt told Fox News Digital following a campaign launched by President Biden. 50 million dollar ad campaign The former spokeswoman, highlighting Trump’s recent criminal conviction, said “character” is the central dynamic of the 2024 presidential race.
He further said, “Blowing another $50 million to promote another irrelevant issue will not change the direction of this race or mislead Americans into thinking that the presidency of a fraudulent Joe Biden will be anything less than an absolute disastrous one.”
The new ad, titled “Character Counts,” highlights this Verdict in New York v. Trump case, When a jury found the former president and presumptive Republican nominee guilty on all 34 counts of first-degree fraudulently falsifying business records, Trump pleaded not guilty to the charges and has vowed to appeal the verdict.
Biden-Harris campaign raised funds immediately after Trump’s conviction
President Biden (left) and former President Trump. (AP Photo/Alex Brandon | Curtis Means/DailyMail.com via AP)
The ad says, “This election is between a criminal who’s only fighting for himself, and a president who’s fighting for your family.” The ad highlights Trump’s legal challenges and says the president is focused on “lowering the cost of health care and making big companies pay their fair share.”
In addition to criticism from the Trump campaign, some in Biden’s own party have suggested that focusing on Trump’s legal issues may not be the most effective plan.
Political strategist Steve Schmidt, a fierce Trump critic who left the Republican Party during Trump’s presidency and was an adviser to a super PAC that benefited a House Democrat challenging Biden for president earlier this year, called the ad a “failure.”
“It’s soulless,” Schmidt Recently said “It’s flat. It looks like it was written by a committee of chat geeks,” he said on his “The Warning” podcast.
“This ad is useless,” Schmidt said. “It’s terrible. It doesn’t raise a pulse. It will do nothing but burn money.”
This ad comes before next week’s ad. First presidential debateWhich is scheduled for June 27.
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President Biden speaks during a campaign event at the Martin Luther King Recreation Center in Philadelphia on Thursday, April 18, 2024. (Hanna Beyer/Bloomberg via Getty Images)
Despite Trump’s punishment, polling over the past few weeks has shown no significant disapproval among voters. latest polling Trump leads Biden by 18 points in Iowa, whereas he won the state by just 8 points in 2020.
First Battle zone state polling News reports following Trump’s conviction released in early June showed that his conviction had little impact on his support.
Despite Trump’s slight lead in opinion polls following his conviction, Axios reported Biden’s figures have been roughly the same over the past few months, while the president has spent twice as much on ads as Trump since the beginning of March.
Biden’s approval rating average hit an all-time low on June 9, during Trump’s trial, Axios reported.
Trump was found guilty of 34 felonies. Politico reported Biden and his aides are divided over how to view Trump’s decision, with some top operatives saying the Biden campaign should focus on issues that matter to American voters to distinguish between Biden and Trump.
Former President Trump will arrive at Trump Tower on Thursday, May 30, 2024 after being found guilty of 34 counts of falsifying business records in the first degree. (Felipe Ramales for Fox News Digital)
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“I think the most important thing he can do is connect his work to people’s lives and make a difference between a president who’s struggling to address their problems and a disgraced and embittered former president who’s obsessed with his own problems,” David Axelrod, an adviser to former President Obama, told Politico.
Rep. Jared Huffman, D.C. (Calif.), warned that if Democrats keep focusing all their attention on Trump and ignore “certain issues,” they could “overplay their hand.”
Several groups planned multimillion-dollar ad campaigns against Trump last year, including the anti-Trump Lincoln Project group co-founded by Schmidt during the Republican primaries, but they were deemed a “waste of money” or “ineffective” and were abandoned.
Fox News Digital reached out to the Biden campaign for comment but did not receive a response.
Fox News Digital’s Brooke Singman contributed to this report.
