If you are a tamil cinema Lover, you will understand the concept that “kollywood It has lost its plot.” From various genres of romantic, drama, action, village, family, defence, war and horror and much more, it is now mainly limited to violence, vengeance and mass action. It is known for its Both the pros and cons can be seen starting from the point that the audience is looking for a “no nonsense” story.
flow of tamil cinema
But talking about the current scenario, after Covid, times have changed again and the audience’s perception towards the film has also changed. But if you look deeper into recent times, it is only a few films that are relevant and most of them are action films. Drown in violence and vengeance.
material consumption
Is the emergence of new platforms the reason for this? While the theatrical release was primarily the only platform for people to enjoy the content, production was slow and had many layers of restrictions associated with it. With so many OTT platforms now, it has allowed many directors to explore and make experimental films, produce content much faster and the consumption culture has kept changing from time to time.
“You have the biggest film industry”:
Hollywood actor Daniel Caltigarone made his debut with Pa Ranjith’s ‘Thangalan’ in which he starred Vikram As the lead pointed out, the content on OTT today is very simple and poor when it comes to storytelling. “The Indian film industry has everything. Kollywood has such amazing filmmakers and the Indian media is huge and there are incredible actors. You have everything that makes you number one in the entertainment industry, but, have you used it right? I don’t think so. I am a Netflix and chill guy, on my days off I would love to watch ‘RRR’ and ‘Sarpatta Parambarai’, but these movies are a big deal for me. Go through the process. Otherwise, the content that comes on OTT is not that great, I just play it in the background because I don’t want to be left alone. has ruined the English (UK) film industry and more or less the West has also lost its roots in film production, Indian cinema still has a chance to do wonders and win Oscars and it cannot be done with OTT content produced Is,” shared Daniel Caltigarone.
Exclusive: Daniel Caltagirone Thangalan on breaking stereotypes and the future of Indian cinema
Time, Music and Content Development
Kollywood has obviously evolved over the decades and many changes like developments in terms of technology, production values, diverse narratives have taken the first place. However, the loss of the original essence is reflected in the audience’s dissatisfaction. If we take the recently released films like ‘Leo’, ‘Jailor’, ‘Maharaja’, ‘Vikram’, ‘Rayaan’, they had similar or contradictory stories which were serious. But what exactly caused this to happen? Was it audience choice or did time change the way we consume content?
“I will choose ‘
Speaking to ETimes, trade analyst Sridhar Pillai said that not all films focus on action and violence. He said that the recently released films ‘Vazhai’ and ‘Labbar Pandu’ are excellent and are off-beat content which are doing well. “Kollywood has a tradition of making big hero films which have blood, revenge and violence as it requires massive masala. The top 5 heroes have an unspoken format to work with to make it a commercial hit because It works among the mass audience. Low-budget films are doing good business with both theaters and OTT and we can’t limit it to just vengeance and violence in Tamil cinema,” he said. Said.
He said, “The format has to change and if you ask me if a film like ‘Ghilli’ is made today, it cannot be a superhit because the mindset of the audience has also changed and how commercial they want it to be. If you ask me If you ask, I like ‘Ghilli’ more than ‘GOAT’ and I wouldn’t say that ‘GOAT’ is the best movie ever. Victory It’s made up, and it’s just my opinion.”
“I thought people wouldn’t enjoy light-hearted movies anymore.”:
Tamil movie’tiruchithambalam‘ was released in 2022 and this film is a light-hearted comedy romance drama. Directed by Mithran Jawahar, it stars Dhanush and Nithya Menen in the lead roles and is the same film that won the actress the National Award for Best Female Actor. The director said, “Trends change every decade. In 1996, when Ajith’s ‘Kadhal Kottai’ was released, there were many films with similar titles, which had ‘Kadhal’ in the name and were in the same romantic genre. The audience was attracted to it a lot. But later their need was converted into action or something else, when I made ‘Thiruchithambalam’ in 2022, I became skeptical and had doubts.
At a time when ‘KGF’ and ‘Pushpa’ were peaking at the box office, releasing a light-hearted romantic film was not an option for the director as he was worried about the audience reaction. He said, “I was confused whether the audience would enjoy it or not. But later I realized that I should not underestimate them.”
Tiruchitrambalam – Official Trailer | Dhanush | Sun Pictures | Anirudh Mithran R Jawahar
commercial quotient
Change is a constant thing and change in trends is very common in cinema and it changes in every generation. Answering the question whether it is because the actor does not want to rework the same entertaining style that he did earlier to make it more commercially attractive, Sridhar Pillai explained that timing is of the essence and the quotient Gives. “‘Ghilli’ was released in 2004 and was one of the best commercial films made at that time. It has a powerful villain, a perfect story, great songs and at that time nothing could beat it. But now 20 years And the audience is more exposed to cinema and they want more than just a ‘Ghilli’. Vijay was an emerging actor at that time and it made sense to do something like this,” he said.
Speaking to us, Rukshant, a common audience, explained why as a film lover he is not enthused by the increasing violence in films. Rukshant said, “As a fan of every film that releases in theatres, I want to see many different genres. Now taking on big hero films, showcasing massive upliftment and larger than life stories. For, many people choose to think of violence.” That alone can put the actor in the spotlight, which is a very uncertain way to keep an audience engaged.”
While big budget or big budget films focus on justice, social causes and equality or either caste oppression, small budget films still bring critical acclaim. Although many people still love films like ‘Jailor’ and ‘Raayan’, there are some viewers who feel that they have seen enough gory films on screen and like ‘Mozhi’, ‘Good Night’, ‘Kalakallapu’. Expecting more films like this.
