How is a De Beers Forevermark diamond different from other diamonds available in the market?
We have been in the diamond business for over a century and have established a global presence in all aspects of the business – from sourcing to designing. Every diamond we bring to the market is handpicked for its ultimate beauty and purity. They are truly the rarest Rare,
Can you explain the concept of rarity as it relates to diamonds?
Rare means something that is rarely or never found. Diamonds are one of the rarest wonders found in nature. To give you an idea of what rare means, every gem-quality diamond ever cut and polished could fit on a London double-decker bus with space to spare. This rarity is what makes diamonds so valuable.
De Beers Forevermark – Avanti Collection
What should consumers consider before buying a diamond?
Globally, 4 parameters are the accepted standard for evaluating a product quality The 4 Cs of a diamond, namely cut, color, carat and clarity. Each determines a different aspect of sparkle and light in a diamond. However, as a consumer, it can be quite difficult to understand which diamond is best suited for you price and quality. So, at De Beers Forevermark, we want to help our customers make this decision by providing them with diamonds that are among the most beautiful diamonds in the world. When a customer walks into a De Beers Forevermark store, they don’t have to think about the 4Cs or any other parameters; they can focus on the diamond’s charm, design beauty and buy the piece they like because we as a brand are assuring them of a natural, genuine and beautiful diamond. An inscription on each diamond, along with an identification card, acts as this guarantee.
Does this marking number affect the quality of the diamond?
This inscription is as deep as 1/20th of a micron – 1/5,000th the depth of a human hair – and is placed on the table facet of the diamond using confidential, proprietary technology developed by the De Beers Group. The Forevermark inscription is developed in such a way that it does not affect the intrinsic quality of the diamond.
Is a bigger diamond (more carat weight) always better?
At De Beers Forevermark, we understand the allure of oversized diamonds. However, carat weight is only one factor in a diamond’s brilliance. A well-cut diamond, even at a slightly lower carat weight, can sparkle more than a poorly cut larger diamond. Our Forevermark diamonds prioritize a careful cut, ensuring exceptional light performance and fire, making every diamond truly breathtaking.
Why should consumers choose natural diamonds over higher quality alternatives?
Natural diamonds have an inherent value of preciousness and heirloom quality like no other luxury item. A natural diamond stands the test of time, as its symbolism is deeply rooted in the concept of love, strength and forever. While the readily available options are attractive to the consumer today, these are merely fashion statements that fade over time like all fast fashion today. When it comes to buying diamonds, it is always bought to mark a memory or milestone and nothing can replace this inherent quality.
People say buying diamonds is not a good idea because it has no resale value. What is your opinion?
At Forevermark, we believe that owning a piece of nature as old as time is priceless. Diamonds are an emotional purchase that symbolizes a memory or a special moment in time. Like most investments it can be passed down multiple generations. They stand the test of time and are the perfect symbol to mark the most precious moments of your life. Thus, diamonds fall into the category of meaningfulness and long-lasting luxury.
Which De Beers Forevermark collection do you recommend women wear every day?
At De Beers Forevermark, we believe in creating jewellery that is classic, minimalistic and wearable everyday. Of all the collections, we have observed that the Forevermark Avanti and Icon collections are the most popular.
All pieces feature a 0.10, 0.18 or 0.30 carat De Beers Forevermark diamond in the center, set in 18k yellow, white or pink gold. These designs are also available with the added sparkle of pavé diamonds.
Finally, how should one care for diamond jewellery?
At De Beers Forevermark, we want your diamond jewelry to sparkle for a lifetime! Here are some tips to keep your jewelry sparkling:
Gentle Cleaning: Clean your diamond jewelry regularly using a soft-bristled toothbrush dipped in warm, soapy water. Avoid using harsh chemicals or abrasive cleaners, as these can damage the metal or setting.
Safe Storage: When you are not wearing your jewellery, keep them separately in their original boxes or soft cloth bags. This will prevent the diamonds from getting scratched and will keep them safe from other jewellery.
Professional care: Schedule a professional cleaning and inspection with your jeweler every six months to a year. A professional can check the security of the setting and make sure your diamond stays sparkling.
By following these simple steps, you can ensure that your diamond jewellery remains a precious treasure for generations to come.
For more information please see www.forevermark.com
DISCLAIMER – The above content is non-editorial, and TIL disclaims any and all warranties, express or implied, with respect thereto, and does not guarantee, or necessarily endorse, any of the content.
