Although the buzz around artificial intelligence in Hollywood is old news, Lionsgate’s revolutionary move into AI is about to take the industry by storm. AI is the cornerstone issue of both Writers and actors strike in Hollywood in 2023The industry is now seeing how AI is being used in real time.
Lionsgate to partner with Runaway creative technology The company that specializes in AI, to integrate AI into its production process like no other studio has done before.
While other studios have begun using AI in their process at various stages, this new partnership intends to integrate AI technology from pre-production to post-production.
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Illustration of the use of AI in Hollywood (Curt “Cyberguy” Knutson)
How will Lionsgate use Runway’s technology?
Lionsgate to integrate Runway’s generators AI model It also incorporates other technological advancements into its creative process. Lionsgate believes AI technology can help accelerate traditional manual tasks, which will help filmmakers focus on more inspired and innovative storytelling.
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Below are some of the key integration points at each stage of the filmmaking process using Runway’s technology:
- Pre-Production: Rewriting scripts and seeing creative ideas in real time
- Production: Creators will be able to experiment and play with different visual styles, using text cues to generate different visual effects or scenes
- post production: Faster color correction and editing and enabling directors, editors and other special effects teams to collaborate and create in real time
Although studios have already used AI to create realistic backgrounds and perform editing tasks, this will be the first time a studio has deeply integrated AI into all parts of its process. In addition to streamlining and reducing production timelines, AI-powered content will lead to more surprising and engaging stories.
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Are fears about AI unfounded?
With this widespread integration of AI, there is, of course, a fear that AI will take over or replace human talent. However, a recent collaboration between Lionsgate and Runway shows that it’s actually enhancing the process rather than decreasing creativity.
Rather than replacing their human counterparts, these technologies are being used as tools to help humans reduce time for specific tasks, allowing them to focus on the joy of creation. It also enables a more creative approach at lower cost.
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Industry reactions and future prospects
There has been a flood of reactions in the industry on this unprecedented partnership. Lionsgate vice president Michael Burns emphasized that AI will be a tool to enhance and enhance the creative process rather than replace it. Cristóbal Valenzuela, CEO of Runway, echoed this sentiment, highlighting that the best stories are still to be told with the help of these new technologies. As Lionsgate is leading the way in this broader integration of AI, other studios are likely to follow, which will potentially change the landscape of film and television production.
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Kurt’s highlights
Whether the industry is ready for AI-powered studios or not, Lionsgate’s partnership with Runway is bringing a new frontier to Hollywood. The ability for individuals in every part of the filmmaking process to have more manual, time-consuming tasks aided or augmented by AI is showing that rather than being a replacement for creativity, it is an enhancer of creativity. It remains to be seen how this integrated approach to AI technology in Hollywood will prove to be a boon or a bust for everyone.
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