San Francisco, California.– Cognizant Major League Cricket (MLC) and Royal announce the expansion of their partnership, which will see the authentic award-winning Basmati and Sona Masoori rice brands support the second season of MLC this summer. The action begins in exactly 100 days when MLC returns on July 4 to celebrate Independence Day with some of the best players in the world.
The return of top T20 action on the pitch is paired with the return of Royal as MLC Signature Partner, offering fans an authentic taste of India along with high-octane cricket in America’s world-class professional cricket league.
Recognized as the #1 brand of Basmati rice and Sona Masoori rice in the US, Royal offers cricket fans the chance to try its authentic South Asian cuisine at matches during the inaugural MLC season in 2023. During the second MLC season, cricket fans will enjoy it. The opportunity to sample a range of Royal’s best-selling products, including the 2024 Self Pantry Award-winning Ready-to-Heat Basmati Rice, receive branded gifts and experience its brand refresh and new packaging design from opening night on July 4, 2024 the opportunity to.
“It was a tremendous honor for Royal to be the official partner during the inaugural season of Major League Cricket and we are excited to expand our partnership with Major League Cricket for the second time with the goal of bringing the rich culture, authentic cuisine and vibrant flavors of South Asia to the table. Excited for. For cricket lovers across the United States,” said Abhinav Arora, president of LT Foods America, the renowned global culinary enterprise behind Royal. “The success of the inaugural season has heightened our excitement for the upcoming season and provides an opportunity to further enhance the cricket and culinary experience for fans across the country with a taste of Royal’s delicious offerings.”
Additionally, the US-based Indian food brand will once again recognize cricket excellence through the sponsorship of the award for the MLC’s Leading Run Scorer, with world cricket’s superstar batsmen set to compete for the award. The “Royal Leading Run Scorer” of 2023 was West Indian Nicholas Pooran, with the MI New York batsman scoring 388 runs, including a match-winning inning of 137 not out in the Championship final against Seattle Orcas.
“MLC is delighted to welcome the Royal® brand for a second season as an official partner, continuing its great commitment to building cricket in America. “Fans flocked to our matches last summer to taste Royal’s authentic South Asian cuisine and created an atmosphere unique to professional sports in the US,” said Vijay Srinivasan, co-founder of Major League Cricket. “We are also excited to see who will claim the Royal Leading Run Scorer award this summer to follow up the incredible efforts of Nicholas Pooran in the inaugural season.”
All six teams that competed in the MLC’s historic inaugural season will reappear in 2024. Superstar players already announced to compete include Afghanistan’s Rashid Khan (MI New York), South Africa’s Faf du Plessis (Texas Super Kings), Marco Johnson (Washington Freedom). and Quinton de Kock (Seattle Orcas), Pakistan’s Haris Rauf (San Francisco Unicorns) and West Indies’ Sunil Narine (LA Knight Riders).
The inaugural season of MLC in 2023 changed the landscape of American cricket, bringing world-class domestic T20 action to the United States for the first time, with the majority of matches played in front of sell-out crowds in Texas and North Carolina. Dozens of the world’s best cricketers competed against the country’s top domestic talent across 19 matches. MI New York won the inaugural championship title, defeating Seattle Orcas in the championship final on July 30 at the Grand Prairie Cricket Stadium.
The 2024 MLC season will include matches at Grand Prairie Cricket Stadium in Grand Prairie, TX and additional venues to be named later. More details on the 2024 season will be announced soon.
About Cognizant Major League Cricket
The Cognizant Major League Cricket (MLC) is the first professional Twenty20 cricket championship in the United States. Exclusively sanctioned by USA Cricket, MLC showcases superstar players from around the world, bringing world-class T20 cricket to America. MLC’s transformative first season takes place in the summer of 2023 and features six teams: Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings, and Washington Freedom.
about royal
For over 30 years, Royal has been providing consumers with delicious, authentic Indian food and the ingredients to create memorable moments of relaxation, celebration and excitement around them. Royal’s commitment to quality, authenticity and sustainability has made it the #1 brand of Basmati rice and the #1 brand of Sona Masoori rice in the US. Proudly grown in India, Royal is on a mission to bring people together with food, a blending of cultures. Tastes & Traditions to help consumers create, express and share life’s many flavors. As Royal continues to produce high-quality authentic rice and innovate with new flavors, Royal was announced as a 2024 SELF Pantry Award Winner.
About LT Foods
LT Foods is a renowned, global leader in Indian foods, with three generations and a successful heritage of 70 years as a family-run business. With a deep commitment to nurturing the goodness of food for individuals, communities and the planet, LT Foods has established itself as a trusted name within the industry. LT Foods serves the finest quality and authentic taste experiences in over 60 countries spanning India, United States, Europe, Middle East, Far East and other regions. The company’s diverse portfolio includes the highly acclaimed Daawat, one of India’s most loved and consumed Basmati brands, and Royal, a leading Indian food brand, known as the #1 brand of Basmati in the US. Is. The company is proudly expanding by offering organic staples through the brand Ecolife in markets across the globe and supplying organic agri-ingredients to leading businesses.
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